Usability evaluation
Experienced online managers know that the success of an online project depends only partly on the design’s aesthetic. An aesthetic web design can be seen as dangerous and even harmful when it is at the same time user-friendly and too playful. Classical mistakes arise when target group, their possibilities and interests are lost out of sight. Therefore, usability-experienced designers always participate in our design processes.
But it can also happen that experienced usability-experts and web designers choose a questionable way. In great online portals it is useful to test prototypes on it usability. If required we can do reproducible usability test with the desired target groups in a documented test field. We can also change required concepts and designs before programming or live connection.