Six Sigma for marketing – the trick with the large lever
Efficiency plays a vital role on the highly competitive market. This is particularly true for production and marketing. As the production, in particular the car industry, profited from the search for the best lever, marketing couldn’t progress due to bad possibilities for a comparative effort and success measurement.
We found ways to transfer production methods of the car industry to marketing.
Significant elements are the measurement of marketing success and failure and the allocation of activities and instruction of usage. Transferring the results into simple models makes a quick and easy valuation and decision-making possible. Structured methods in implementing complete the service.
Weak spots concerning implementation can form a good marketing strategy into an ineffective action. By collecting best practices and comparing the success, mistakes can be rectified and even avoided.
