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Better assessment of advertisement and campaigns
A lot of people think that marketing success can’t be measured. This is not true.
Henry Ford’s saying „I do know that 50% of my advertising costs are totally wasted, but unfortunately, I don’t know which 50%’” is no longer up-to-date.
We present you possible options and limits of success measurement in marketing. We solve allocation problems and help you with the statistical processing.
You can gain the following data:
- Individual success per campaign broadcast
- Comparative values with other campaigns
- Long-term results
- Value comparison with other measures
- Sum result of all measures
- Economic efficiency of the individual measure
- Exit pont / change point
- Success per advertising medium, costs per medium
- Achievement quota
- Media comparison
