Blue Ocean strategies* – open up new markets
Why are companies only active in highly competitive markets? Even though everyone knows how profitable companies are when they enter new markets and how fast they grow. Blue Oceans are new markets that haven’t been recognized by the competition. The lack of competition and a big target group are characteristic. In opposite to that, Red Oceans present themselves as highly competitive markets. Here, competitors try to beat each others by similar products, lower prices, a little bit more features and a better technology.
The focus is on Red Oceans because both customers and companies think in the same way as their competitors. But there are ways to develop Blue Oceans for the companies themselves. We would like to support you in developing your Blue Oceans.
Successful examples of Blue Oceans are:
- The first cheap flight airlines, new passenger transportation with new conditions
- Circus becomes Varieté – Circus dell Arte, Palazzo…
- Cake in glasses – online trading with cake
Blue Oceans can also be created for wine and other products. We would like to break up your usual structures and develop your Blue Oceans strategy together with you.
*Blue Ocean strategy – methods for pointed search and development of new markets. Developed in MIT, USA.